Google makes a swift entrance in the competition between companies such as Facebook, Snapchat, Twitter and Apple to foster the future of digital media!
Google introduces its latest initiative called Google News Lab, which is designed to cater to digital journalists. The site aims to help them curate and create content utilizing Google’s vast library of resources.
The new website will drive data from Google apps and platforms like Maps, Fusion Tables, Earth, YouTube, and Search, most of which are already common among the media-savvy community, and also include tutorials on the workings of News Lab to guide the users. A newsworthy addition to the initiative is the expansion of Google Trends, the homepage now features the top trending stories from Google Search and YouTube.
Google also joined forces with new media partners such as Matter, a media accelerator in San Francisco, and Hacks/Hackers, a global community group for developers and journalists, to shape the future of media by developing new ideas and tools for the next-generation journalists.
In today’s world where everyone has access to smart phones and is capable of being a reporter, News Lab aims to engage citizen journalists through three projects: First Draft, the WITNESS Media Lab and YouTube Newswire, all to encourage user-generated content and have it shared on Google’s open platforms, such as Youtube.
Google said in a blog post,
That’s why we’ve created the News Lab, a new effort at Google to empower innovation at the intersection of technology and media. Our mission is to collaborate with journalists and entrepreneurs to help build the future of media.
The initiative is an attempt to craft a relationship between the company and the world of journalism in an innovative way and play an active role in the world of media. The overarching goal of Google News Lab is to keep the world more informed by combining technology and journalism.