More than a local listings management tool now, Google introduced a redesigned Google My Business for Android and iOS that turns the app into a social network with features that personalize the consumer experience with companies.
The revolution of My Business starts with a search, such as dinner spots near me that serves up a bunch of information in a business profile such as location and business hours, as well as photos and reviews. The business can respond to those reviews to begin a one-on-one conversation with consumers.
Google connects people to nearby businesses more than 9 billion times each month, including more than 1 billion phone calls and 3 billion direction requests to stores and now as a debut, businesses will have the ability to build a following, similar to social media, and reach their followers with content from Google My Business.
Messaging was previously limited to the U.S., Canada, Brazil, and India, but now the feature has become available in most countries worldwide.
The app also supports a new Posts button that lets businesses upload a photo, create an offer or event and add it right to the company’s business profile on Google. Companies also can manage their business information on Google from the Profile tab and watch the edits appear across Search and Maps.
Throughout Google’s official announcement, they also rebranded its business listings and local panels to Business Profiles on Google.
Users have called the business profiles different things over the years, but Google believes “profile” is the best word to describe information that displays on Google Maps and Search, explains Curtis Galloway, engineering manager at Google My Business.
In Google My Business, the “For You” tab is only available on Android in a few countries for now, but there are future plans to roll out to iOS users in the near future.