whatsapp icon

Google May Be About To Plan A New Store In The NYC SoHo

After 3 years attempting to dispose the office at 131 Greene Street, Google appears to be planning to open an outpost at the NYC.

So, they’re planning to open a store in SoHo after all. The 5,442-square-foot space could be the company’s first long-term retail location in town. It has opened only pop-up stores here including the holiday season at 110 Fifth Ave. in the Flatiron District.

The company leased the location at 131 Greene St. about 4 years ago but never opened a store and a year later, they out the store on lease. The $800bn company even haven’t got a subtenant. Earlier in 2018 an opportunity shows up to exercise a termination right. With that decision, Google is now on the hook for the still-vacant location until 2024.

google-soho-new-store

The company pays about $2 million per a year as rent, and the place is worth in the current marketplace, as growing e-commerce sales and shifting consumer habits have dropped the value of brick-and-mortar retail locations.

According to the sources, holding on to the space suggests Google to plan a long-term store. The company’s biggest rivals, Apple, Amazon and Microsoft have a retail store presence that has become hard for the company to ignore, predominantly as the company has focused more on consumer hardware, such as the Pixel line of computers and smartphones.

There’s no certainty for the predicted information therefore, a spokeswoman for the company declined to comment on the potential store.

Meanwhile, Microsoft is exploring a large flagship retail location whşcgich is close, at 300 Lafayette St. in SoHo, according to the NYC business journals.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

news | Technology News

Introducing Site Kit, A WordPress Plugin To Integrate Google’s Services

Recently introduced their 5.0 version update, WordPress has also developed a ...

news | Industry News

Google Cloud Prolongs The New York Times Ad Campaign

During November, The New York Times revealed that they would use ...

news | Industry News

Google Drops Out Of Pentagon’s $10 Billion Contract Competition

Google will no longer compete for the Pentagon cloud computing contract ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT