Target, which is the second-largest discount store retailer in the US has partnered with technology giant Google for its first voice-activated coupon project.
As it is shared, shoppers needed to say or type “spring into Target” to Google Asistant via Google Home devices or the Google Assistant application to activate the voice coupon. Then the shoopers received a short informative message and $15 off a Target order.
The message says:
“Three cheers for Spring! You’ve unlocked the Spring promo. Save up to $15 on your next order from Target on Google Express. You can order essentials like paper towels, laundry detergent, and trash bags. To try it out, ask me to order something you need from Target.”
The $15 credit can be used either online or via the Google Express app on Android and iOS.
As it’s planned earlier, the new promotion of this big partnership was going to be run through April 21. However, there hasn’t been new codes issued to Google Express users as of April 3.
To explain this, Target’s spokesperson shared:
The ‘Spring Into Target’ promotion was offered via Google Express with voice to provide our guests a convenient way to tap into the new seasonal products at Target this spring. … The promotion was popular and we hit our goals early. Guests who activated the offer still have until April 21 to redeem.
Even the offer has just ended and currently no new codes are given, Google’s voice-activated coupons are still discussed.
This is because Target and Google’s unique promotion trial has inspired industry professionals to think wider about how voice assistants could be more effective and practical in different marketing structures.