First its name & now its new logo, Google seems to have quite a few surprises up its sleeve!
The search giant seems to be on the roll, as it starts this September with a bang – by unveiling a whole new logo. Just a month after revealing a major restructuring of the company by Alphabet, Google revamps its image, too.
In the biggest redesign since 1999, Google took a wraps off the new logo, which uses a sans-serif typeface, making it look more modern and playful. The original four colours too are lightly toned-down, bearing resemblance to its new parent company, Alphabet.
In addition to changing up the woodmark, the overhaul also includes a single, multi-coloured capital “G” in the four signature Google colours, as well as a microphone icon designed to make clear how voice interaction is working.
Google announced the change on its official blog, saying that the new logo was “simple, uncluttered, colorful, friendly” and represented the best of Google.
In response to why Google decided to make the change, Google said that it was an attempt to keep up with the ever-evolving world of technology and how people interact with Google. The change portrays that Google is no longer a site you visit on a desktop computer but instead a huge collection of sites, apps, and services that you visit on PCs, Chromebooks, smartphones, and anywhere you can find a web browser.
Google writes that its new logo is meant to reflect “this reality and [show] you when the Google magic is working for you, even on the tiniest screens.”
This video was shared depicting the Google evolution over the past 17 years, each time, as they stir up new changes, including the most recent one:
The new design will be rolling out across Google products soon, so world, keep an eye out & best be prepared for more bombshells from our favorite brand!