It is officially announced that Google is starting to prioritize indexing based on mobile sources. With this change, Google will primarily index mobile content and use the sources to decide the rankings and results.
Most websites are mobile-friendly today. In beginning of the year, Google removed the “Mobile Friendly” tag in search results because over 85% of the sites it indexes include a mobile version, and this makes the tag unnecessary.
This truly means that regardless of whether you’re on your desktop or mobile, the primary index content will come from mobile from now onwards.
A Google Search Engineer, Gary Illyes, had hinted about this search engine index split into mobile and desktop version last year, at the SMX East 2015 conference.
This is currently being referred to as an “experiment” that is being carefully rolled out on a small scale over the next few months. After Google makes sure that it is providing the best search experience, the company will begin to ramp up the experiment.
This is a significant change from Google’s typical indexing practices, which involve the desktop versions of web pages and indexing them in both desktop and mobile search results.
This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.
Here are some recommendations from Google’s official blog to help webmasters prepare a more mobile-focused index:
- If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.
- If you have a site configuration where the primary content and markup is different across mobile and desktop, you should consider making some changes to your site.
- If you only have a desktop site, it’ll be continued to index your desktop site just fine, even if we’re using a mobile user agent to view your site.
This is good news for the SEO-concerns and mobile-friendly users.