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Glossybox: From Beauty In A Box To Business Success, Unboxed

Subscription based e-commerce model is one of the new trends followed in the world of online shopping. These e-commerce services offer their consumers personalized and often reasonable costs to buy what they want and need.

Glossybox, an online subscription service, is one of these platforms, which use this model very well and successfully. Delivering high-end beauty products directly to its users’ doorstep, the platform has become a leading provider of luxury beauty samples since its launch in 2011, in Berlin.

When the Glossybox’s website launched in 5 weeks, 50 boxes sold in the first thirty minutes, and there were 500 customers gained in the first month – this is how Glossybox started.

Now, following a lightning-fast growth, the company is becoming the number one beauty box in ten countries worldwide. And users are still curious to see what it is in the next month’s box.


To reveal the company’s spectacular way to become the number one beauty box in 10 countries worldwide, E-commerce Berlin Expo 2019 made an interview with Susanne Mithoefer, who is the Managing Director Central Europe at Glossybox.

Mithoefer said:

GLOSSYBOX fulfills the needs of consumers and brands. When GLOSSYBOX was founded in 2011, we were seeing lots of beauty brands not yet available on the German market, but looking for a market entry strategy.

Additionally, as soon as a woman has found what she believes to be the perfect product for herself, e.g. mascara, she sticks to this brand. Thus, getting into the bathroom of a woman can be difficult sometimes. And on the consumer side: who doesn’t love a surprise once a month?

So although it doesn’t look like this at first sight, GLOSSYBOX fulfills a purpose and makes other people happy.

Here you can read the whole interview: This is a must read for anyone trying hard to push their e-commerce brand forward – whether as an industry unicorn or a new competitor in the niche.

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