Getty Images, the trusted source of visual content in the world, has revealed a meaningful “Watermarks for Water” collection, highlighting the global water crisis.
In order to help raise awareness and also funds for the water crisis, Getty Images and the global agency FCB‘s Chicago office came together to launch Watermarks for Water collection for World Water Day.
Getty Images Chief Operating Officer Craig Peters, said:
At Getty Images, we believe in moving the world with images. Water is one of the most essential elements in our lives, so on World Water Day this year, we’re kicking off a movement to help bring awareness to and raise funds for the global water crisis.
Starting tomorrow, World Water Day, when an image from Watermarks for Water collection is licensed, 10% of the proceeds will go towards charity: water to help fund water projects, as its shared on the collection’s official website.
Including more than 300 images, shot by world’s famous and talented photographers, the collection will contribute to provide clean drinking to developing countries.
Liz Taylor, Chief Creative Officer of FCB Chicago, said:
One of the things that struck us the most when working with Getty Images on this campaign is that more people die from drinking impure water than from war. That insight led us to take one of Getty Images’ most recognizable assets – the watermark – and flip the idea on its head: What if, by removing watermarks, we could start a global movement to bring clean water to those around the world who lack it?
Getty Images encourages people to learn more about water crisis by visiting the “Watermarks for Water” website and to help increasing the awareness towards this issue by sharing the images on social media using the hashtag #watermarksforwater.