It’s official. One of the biggest news and stock photo platforms of the internet, Getty Images iStock, won’t retouch images anymore because of sizing issues.
Getty Images iStock officially announced a ban on retouching models from now on. A French law which goes effective on October 1, 2017 obligates publications to include the words “photographie retouchée” (retouched photograph) on all images that have been altered in any manner. Plus, the rule also includes the condition that says “not to submit any creative content depicting models whose body shapes have been retouched to make them thinner or larger.”
Although the changes for the sizing issues will involve the rule, the company’s email notes that other changes made to models like a change of hair color, nose shape, retouching of skin or blemishes, etc., are outside not including this new law, and are therefore still acceptable.
A Getty spokeswoman, Anne Flanagan, states on Tuesday,
We have been passionate about elevating the ways in which people are portrayed by the media and we have been very clearly communicating this to our contributing photographers. In fact, we’ve seen a trend towards stepping away from the hyper-airbrushed, perfect images of the past and a growing demand for intersectional realism.
Another comment from the popular figure Emily Ratajkowski last week called out a french magazine, Madame Figaro because of the retouched cover of her shoot, and said,
Everyone is uniquely beautiful in their own ways. We all have insecurities about the things that make us different from a typical ideal of beauty,” she said on Instagram. “I hope the fashion industry will finally learn to stop trying to stifle the things that make us unique and instead begin to celebrate individuality.
A good starting point for us to see more normal images on the web, and we hope our perceptions of beauty will get much better soon.