We’re all familiar with the names of Instagram’s top millennial female influencers.
As we’re mentioning the importance of the millennials in the digital industry time after time, social media is a great platform to take their skills a step further. Besides being consumers, they are also influencers which means a lot to a number of brands, as we mentioned before.
In combination, the greatest factor is when those millennial influencers are also female, they have a lot of common interests and they transform their business as a serious type of a branch, and manage their social media platforms like a hardworking advertising agency.
As the researcher of the subject and a huge authority for the consuming industry, Clique Media Group CEO Katherine Power has commented a few words about the topic below,
We’re just scratching the surface for this new age of influencers and the impact they will have on retail and brands. However, we know for sure that the influence of this influential peer is scaling and doing so quickly. Micro influencers are also a valuable target in themselves, spending more than the average millennial woman on clothing, accessories, dining out and beauty.
The infographic by Adweek shows all the stats and the business models of the female micro influencers. Plus, the source is based on a survey which has applied to 800 women.
Enjoy, and don’t forget to take notes of the important statistics!