The Gatorade app rewards you for sticking to your New Year fitness and health resolutions!
As we are stepping into 2016, a lot of people have their New Year resolutions ready. A lot of those resolutions include goals related to health, fitness and exercise.
However, according to government statistics, about 73% people drop out of any sports-related activity within 6 weeks of the New Year.
Gatorade decided to team up with DLV BBDO, Milan to put a stop to this by motivating users to exercise by creating #SponsoredByGatorade, a unique sponsor program that rewards you for sweating. Neat eh?
By downloading the Gatorade app on your smartphone and connecting your fitness devices, you can start earning points. The more points you earn, the more your rewards.
You can be redeemed for four levels of rewards. Need a boast during a workout? Win free music. Get some sporty gear to show off by winning Gatorade training equipment. Sport-event tickets and VIP passes are also on the line here.
Another kickass feature of the program allows you to have your friends join in on the fun, by form a training pack and combining your points to champion and win bigger rewards.
Gatorade proudly boasts of 86% registered users continuing their training and surpassing the 6 week limit.
So here’s a brand giving you another incentive to own 2016 and stick to your resolutions.
The more you sweat, the more you earn!