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FWA Site of the Year 2014: Guy Cotten

Guy Cotten’s chilling website “Sortie en Mer” won the FWA Site of the Year 2014 award.

FWA, the website that champions the best new creative projects online, has announced its Site of the Year for 2014. The winner is Guy Cotten, the French marine clothing and safety equipment brand, which created a terrifying web experience to raise awareness of the importance of wearing a life jacket.

The site was created by CLM BBDO and features shockingly realistic film footage created by director Ben Strebel through Wanda Productions.

We are used to safety messages about life jackets but most of them unfortunately glide over our heads. Perhaps, being aware of this, Guy Cotten created Sortie en Mer which tasks viewers to keep a character who falls overboard alive by scrolling down the screen – this might seem a simple task, but it quickly becomes fatally tiring.

You should definitely experience the Sortie en Mer website as it’s a unique & well executed idea.

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