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Futebol Vs. Football By Y&R – Cristiano Ronaldo Stars In The Altice USA’s Super Bowl Campaign

What would you think if someone told you about a video that famous football player Cristiano Ronaldo is playing “football” for the first time in US?

Created in partnership with Y&R, Altice USA, an American cable television provider and multiple system operator, worked with Cristiano Ronaldo for its Super Bowl campaign, highlighting its all-in-one platform, called Altice One.

Combining the latest video, internet and connectivity technologies into one experience, Altice One is a unique place for exclusive entertainment, and actually the place where the entire “Futebol vs. Football” story begins for Cristiano Ronaldo in the spot.

When Ronaldo asks Altice One to show him football related content, he finds himself in the middle of misunderstanding of the game “football” since it’s usually known as “futebol” or “soccer” in America and played differently than football that we usually know. The spot follows as Ronaldo surprises all the fans and his teammates during the game.

Futebol Vs. Football

You’ve Never Seen Anything Like It.

The Altice One campaign is run in New York and Ronaldo has already shared a few Instagram and Twitter posts to attract the attention of social media users for the ad.


Watching Cristiano plays American football seems astonishing but there is no doubt that Ronaldo fans would expect him to play any game considering how talented he is!

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