Fujifilm, the Japanese multinational photography and imaging company, has announced new micro influencer collaboration with Crowd.
Headquartered in Tokyo, Fujifilm appointed Crowd to identify, select and manage micro influencers for its new influencer campaign, aiming to increase awareness around the Fujifilm’s newly launched X-T100 Camera.
Crowd developed an influencer toolkit – equipped with deliverables and do’s and don’ts for posting – to create a structured and manageable system, whilst still allowing each influencer to showcase the camera in their own personal way.
Through a proper market evaluation and constant communication, Crowd delivered on selecting the best micro influencers from different industries that breathed life into Fujifilm’s camera through the use of their various social media channels, as the creative communications agency share don their website.
Having a database of micro influencers and a success driven system for managing influencers, Crowd bring life to brands through earned media that reflect creativity and personal flair and further translates into KPI achievement.
If you are looking for new strategies to run your own micro influencer campaign, Crowd are waiting for you to start a conversation with them!
Crowd is a creative communications agency with offices in Dubai, London, Bournemouth and San Francisco. Crowd uses creative digital marketing techniques to ensure your marketing message is delivered to the audience you want.