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France Is Regulating The Use Of Photoshop In Ads To Encourage Body Positivity

To annihilate the unrealistic beauty standards, any digitally modified photos will have to be labelled as “photographie retouchée” beginning October 1, 2017 in France.

France has introduced a new legislation to disuse excessively thin models and in order to prove, they require medical certificates to prove their state of health. In addition to this, due in the autumn, photos of models that have been retouched must be marked with words “photographie retouchée”, which means retouched photo in magazines, adverts and websites.

According to French media, Minister of Social Affairs and Health, Marisol Touraine said,

Exposing young people to normative and unrealistic images of bodies leads to a sense of self-depreciation and poor self-esteem that can impact health-related behaviour. These two texts aim to act on body image in society to avoid the promotion of inaccessible beauty ideals and to prevent anorexia in young people. The objective is also to protect the health of a sector of the population particularly at risk – models.


The purpose of the legislation is coming from the pressure on the girls and young women who doesn’t get satisfied with their physical appearance, because of the imposition in the media that they’re facing every day. According to Dazed, the law only relates to fashion media for now, means magazines in other industries that use Photoshop won’t be affected by the order, which is still a big talking point.

The law comes at a time where the common use of Photoshop also means there is a negative perspective drawn to images that are unretouched. Because, they are often seen as incomplete or flawed when used. While some retouches are not that destructive, some fashion and beauty ads modify images to a point where those features look unimaginably perfect.

This big move for the people to help make peace with their appearances and let all the industry impressed by the order.

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