Apple has just released a one-minute iPhone X video ad, “Fly Market”.

Highlighting iPhone X‘s Face ID and Apple Pay, Apple created a new video ad, “Fly Market”, features a young man, dancing and making purchases along his way in the open market.

The video shows how easy, fast and secure to buy something you like with a glance!

The young man looks at his iPhone X when he sees a hat that he definitely needs to have and his face gets recognized by Face ID. He completes the payment with Apple Pay afterwards and the hat jumps onto his head.

While the song, “Black Pocket” by Vulfpeck accompanies young man during his dance, he continues his shopping during the video.

Here is the video that you can’t stop yourself watching this magical yet sophisticated experience:

What makes Face ID unique is its TrueDepth camera system which is formed by multiple innovative technologies. The technologies work together in real time and use a detailed depth map of users’ face in order to recognize possible changes in their appearance.

Users can wear a hat, grow a beard or put on glasses. They can even use Face ID with many types of sunglasses. Apple promises on its official website that even if your friends don’t recognize you, Face ID will; Thanks to the advanced machine learning technology.

Lately, we have been surrounded by Apple’s video ads full of colorful scenes, flashy dances and magical touches in the video creations. The recent release, “Fly Market” has already taken its place in this amazing list.