Flipdish Needed a Revamped Digital Presence That Conveyed Their Industry-Leading Position
Kooba began the project with a careful needs analysis & planning process, working with internal stakeholders and site users to understand motivations and common customer journeys.
Aligning this discovery & planning phase with the real-world commercial objectives that Flipdish had clearly stated was key to driving Kooba’s strategy; it helped establish clear KPIs and conversion rates that would drive every design and development decision Kooba would make as a team.
Capturing a Software Solution Digitally
Working with Flipdish Kooba developed a brand new color and typographic system that worked alongside Flipdish’s core ‘brand blue’ and brought it into the digital space. This was followed with a new and improved visual direction, displaying and showcasing the product itself, and showing real-life use cases mixed with animations to explain its core functions.
Kooba created a navigation that allowed users to find the information they required either by product functionality or business type.
This approach required a multi-column navigation bar, which in turn gave Kooba scope to incorporate animated visuals and links, and also featured content from the resources section.
This gave users easy and quick access to the right page, and in turn, a quicker journey to the all-important ‘contact us’ end goal.
Success Driven by Key Metrics
The Flipdish site is now a more goal-driven platform that actively drives each user towards conversion from the moment they land on the site. Each page provides the user with a clear path to the end goal, without having to sacrifice the look of the page.
Kooba has been able to achieve higher performance scores even with the visual enhancements of animations, graphics, and visuals.
The Result: Kooba’s Flagship Website
The Flipdish website represents everything Kooba, as an agency, has learned from the past 10 years of designing and developing high-end, world-class, conversion-led website projects.
With a 200% increase in sessions, a 293% increase in users, and a further 248% increase in page views, Kooba is confident that the site is not only a huge leap forward from a design standpoint, but also directly addresses the user pain points and exceeds commercial expectations.
About Kooba
Kooba is a team of experienced creative thinkers, problem solvers, and designers. Collectively, they are an agency dedicated to ensuring your brand succeeds online.
