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Fjord Launches Annual Trends 2015 Report

The 2015 Annual Trends report from Fjord, Design and Innovation from Accenture Interactive, highlights the impact of digital on the real world and explores how this will shape both consumer expectations and service design over the coming 12 months.

Fjord Annual Trends Report 2015 is the result of months of research, discussions and debate, pooling the collective experience at Fjord and Accenture Interactive to produce a single document outlining the key trends that they are predicted are going to shape business and society in the year to come.

The report underlines the power shift between consumers and service providers, highlighting how consumers will increasingly dictate both the nature of the relationship and the direction of product, service design and innovation. What’s more, consumers’ expectations are increasingly sophisticated and “magical” digital services that surprise and delight are now the norm.

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