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First Page Digital Hong Kong Developed an SEO Campaign for British Connections

British Connections generated 459% more leads in just three months with the SEO campaign of First Page Digital Hong Kong.

British Connections is a British passport and Uk visa office for people in Hong Kong. They employ staff trained by HMPO and have used this experience to become one of the most trusted places in Hong Kong to get a British passport, apply for a UK visa, and much more.

The Results

  • 72% of their keywords were ranked on the first page within 6 months (36/50).
  • 459% increase in conversions from February to May 2020.
  • 128% increase in impressions between February and May 2020 (11,869 impressions).
  • 185% increase in organic users.
  • 198% increase in new users.
  • 184 increase in organic sessions.

The Business Problem

The goal of this campaign is to increase online traffic and drive more enquiries.

Unfortunately, both the ongoing protests in Hong Kong and the COVID-19 pandemic travel bans have heavily affected the number of enquiries British Connections has been receiving.

How First Page Digital Hong KongSolved It

Due to the ongoing uncertainty and challenges faced by a client in this industry in Hong Kong, First Page Digital Hong Kong adopted a flexible approach to their SEM campaign. After the national security policy was announced, First Page Digital Hong Kongallocated a larger proportion of their budget to the BNO and passport campaigns.

This coincided with an influx of enquiries. After this died down, First Page Digital Hong Kongresumed their budget back to its original layout. In terms of SEO, First Page Digital Hong Kong continued to work on optimizing content and technical aspects to help with ranking and visibility.


About First Page Digital Hong Kong

First Page Digital Hong Kong is Hong Kong’s premier full-service digital agency.

First Page’s team consists of strategic, technical, and creative specialists who thrive on driving digital success for businesses of all kinds.

First Page’s work, which they perform right here in Hong Kong, is informed by their powerful in-house software, which allows them to take an in-depth look at their clients’ needs and execute tailored, data-led campaigns that lead to tangible results.

First Page’s suite of services includes SEO, social media marketing, web design and development, and pay-per-click advertising, all of which work to generate those highly-desired leads, sales, and profits.