A tool dedicated to helping Microsoft Partners measure their digital marketing efforts.
Digital Marketing agency Fifty Five and Five today launched Maya, a digital marketing analysis tool which analyses and educates Microsoft Partner companies on their marketing efforts. Maya, developed with input from Microsoft, uses a comprehensive range of independent metrics to objectively score digital marketing across three key areas:
Professional marketers can use the free tool to track the quality of their marketing, visualise their progress over time and make more informed decisions about how to improve their digital marketing efforts and spend.
Using Maya is easy: simply enter your website URL, blog RSS feed and social media accounts and Maya will begin analysing them. You’re then given an overall score for the quality of your digital marketing, a detailed breakdown of the various areas Maya has tested and recommendations on how you can improve, as this video explains:
Chris Wright, founder of Fifty Five and Five, said of the tool:
We often hear that companies feel like they’re ticking all the boxes for digital marketing, but aren’t getting the expected results. Maya is able to deep dive into their websites, content and social feeds to discover their strengths and weaknesses, and highlight where they need to improve.
All too often, measuring digital marketing’s return on investment (ROI) is a difficult task. Maya’s consistent tracking element can solve this, as Chris explains:
Maya can tell you how often your content is being shared on social media websites, for instance – showing you whether your content is getting the right kind of engagement. Maya emphasises the impact of your investments, letting you adapt accordingly.
Maya can also be accessed for free from Microsoft’s Smart Partner Marketing website.
About Fifty Five and Five
Fifty Five and Five is a full service digital and content marketing agency based in London. Working exclusively with Microsoft Partners, they help companies communicate more effectively, reach new audiences and drive leads. Their services include SEO, social media management, web design and build, email marketing / automation, analytics, marketing strategy, PPC, video, design and more.