whatsapp icon

Fiat 500 At The Amsterdam Gay Pride: #WeLovePink

The campaign, We Love Pink, was created for Fiat to advertise the limited edition Fiat 500 in Pink whilst Gay Pride was held in the canals of Amsterdam.

The Fiat 500 is a popular car in the Netherlands and even more so within the gay community. In 2008 and 2010, the Fiat 500 was named the ‘Gay Car of the Year’. In order to try and revive the mutual love, the brand decided to pull a stunt at this year’s annual Gay Pride Canal Parade in front of 300,000 spectators.

The idea created by Saatchi & Saatchi Leo Burnett was that the car would float with the rest of the parade, which it did, adding a cool shock factor and prompting people to share the amazing pink floating car on their Twitter accounts with #WeLovePink hashtag.


Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!


WORK | Social Media Campaigns

‘Is This Thing On?’ Twitter Showcases Tweets From Times Square In New York City

Twitter this week, aired an outdoor campaign in New York City ...

WORK | Social Media Campaigns

#IDontSpeakHater: Kering Foundation Takes A Stand Against Cyberbullying

Including Saint Laurent, Gucci, Balenciaga and Alexander McQueen, Kering Group launches ...

WORK | Social Media Campaigns

Meet The Real John Lewis, The Man Who Stars In The Brand’s Christmas Campaign On Twitter

#NotARetailStore! A US lecturer named John Lewis famed for being mistaken ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.