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The Fearless Are Here: BBC Created A Bold, Animated Film For The Winter Olympics

With the aim to bring a new vision and style to the coveted BBC Winter Olympics film, it also draws on the emotional and mental struggles of an athlete.

BBC’s “The Fearless are Here” campaign heralds the arrival of the 2018 Winter Olympics. The animated 2D film is created at Nexus Studios’ duo Smith & Foulkes, in collaboration with Y&R London.

The story tells an abstract journey of a skier, curler, snowboarder, ski jumper and ice skater, and depicts the psychological and physical obstacles Winter Olympics athletes face to be the best in the world.

Since the beginning, the aim of the aspiration of Alan Smith and Adam Foulkes’ was to give the feeling that anxiety, fear and induce in top level athletes rather than simply represent it as a physical monster. So the creativity points to emphasize how to dramatize the negative emotions that must be conquered to proceed. This gets the team to create more gamechanging, different style of animation.

Smith & Foulkes researched live-action filming methods for the sports branches in the quest to achieve an authentic sense of movement, though a team of artists at the studios worked to create the 2D film that was drawn and animated in a virtual environment using an emerging VR cinematography program.

Let’s see all the artwork in video and images below,

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Alan Smith says,

There have been many memorable BBC Olympic title spots created over the years so the pressure was on from the start to bring something special to the party. It’s impossible to completely rewrite the story of the Winter Olympics; there are after all only so many sports to choose from. For starters, skiers were always going to hurtle down mountains. We just tried to bring a new visual approach to portray the intense drama of winter sports.

Nexus Studios adds,

From the beginning, the ambition was to focus on the feeling that fear and anxiety induce in top level athletes rather than simply represent it as a physical monster. The creative focus became how to dramatise the negative emotions that must be conquered in order to succeed. This drove the team towards a more shapeshifting, morphing animation style.

The imagery and the design approaches are very different, strange but look very beautiful. So it’s simple if we say this is one of the best animated film we’ve seen since nowadays, and makes us wondering about the Winter Olympics!

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