Facebook values its current advertising system. Therefore, it’s blocking ad blockers that prevent you from seeing ads.
A regular Facebook user who doesn’t want to struggle with pop-out ads uses ad-blocking programs. With nearly 2 billion active users, Facebook doesn’t want to allow this because the platform is relying heavily on advertising.
So today, Facebook announced that the users have no chance, but to see the ads. The site proclaims that they will still showcase the ads but in a different way.
The major change is that when users cruise on the desktop site, ads will load differently. However, bottom-line is that whether users like it or not – ads will remain a part of the user experience on Facebook.
Check out the Wall Street Journal’s video on the news below:
Andrew “Boz” Bosworth, Vice President, Facebook’s Ads and Business Platform,
We are making it harder for ad blockers to be effective on Facebook for desktop. Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on.
Bosworth acknowledged that forcing ads on people who use ad blockers might irritate them, but he emphasized on how the company has invested heavily in ensuring advertising on Facebook is relevant and “uninterruptive”
The announcement also mentioned a new regulation, which will allow the users to see ads most relevant to themselves, giving them choice on the types of ads they see by introducing a new menu bar called the Ad Preferences. As the name implies, it gives the users a control over the types of ads they see.
To sum up, Facebook ads are here to stay. Do you think this move can hurt Facebook? Tell us in the comments below.