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Facebook Launches Collaborative Video App Riff

Facebook launched a free app called Riff, which lets people create collaborative videos with their friends.

Meerkat and Twitter’s live video streaming app Periscope have garnered a lot of attention in recent weeks. Now, Facebook has launched Riff, a new video app with potentially viral growth.

Facebook Creative Labs developed Riff. Unlike Meerkat and Periscope, Riff is not a live streaming app. It allows multiple users to add footage to create a single collaborative video by linking multiple videos surrounding a single topic.

Users can shoot up to 20 seconds of video using Riff and add tags to let others know what kind of videos they can add to the original 20-second video. Once the creator’s friends add videos, it can be viewed by their friends’ friends who can also then add their 20-second videos, thus converting a small video in to a large project. This way friends collaborate to create a series of videos all built around a common theme.

facebook riff
There are no editing tools, nor can you upload videos from outside of the app. Users can only record, review the end result, and submit. The videos can be shared on Facebook and on the web. Popular Riff videos will be showcased on the home page as well.

The app does not support video uploads from the device for now. Also, there is no ‘like’ or ‘comments’ feature in the app. Users can also fast-forward through a clip in case they do not find it interesting.

Product Manager Josh Miller said in a blog post;

Anyone can start by creating a video. All you have to do is give it a topic, like #AprilFools, then your friends can view it and choose to add their own clips on that topic. Once a friend adds a clip to your video, your friend’s friends will also be shown the video in Riff and will be able to add to it. The potential pool of creative collaborators can grow exponentially from there, so a short video can become an inventive project between circles of friends that you can share to Facebook, or anywhere on the internet, at any time.

The app is available for both Android and iOS platforms via Google Play and App Store in 15 languages.

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