Last weekend, Facebook launched a new video experience named Watch Party, which has been in testing process for last six months.
Available for all Facebook Groups around the world, Watch Party aims to provide Facebook users a different taste of watching videos with other participants. Users can now watch videos, live or recorded simultaneously and leave comments which will help them to create connections and improve conversations.
Videos are planned to be chosen by the group admins and moderators which will also be helpful to control negative or unruly behaviours during the sessions.
As the company received feedbacks from the testing phase, the global launch of the new service came with two new features which are Co-hosting and Crowdsourcing;
● Co-hosting will let hosts of Watch Parties assign other co-hosts to add videos or continue to the parties.
● Crowdsourcing will also let participants suggest videos for the hosts to add to the Watch Party sessions.
The new service from the social media giant addresses to the opportunity of gaining awareness and increasing engagement with customers for businesses and individuals as well. Businesses can benefit from this feature by organizing live events; tutorial series, webinars and other vide contents.
Erin Connolly, Facebook’s Product Manager, shared in a post:
We’ve heard from group leaders that they’re excited to use Watch Party for things like: hosting Q&As around particular hobbies such as cooking or crafting, sharing behind the scenes details of a video, swapping tips and tricks for things like home improvement, decorating, or makeup tutorials with members in real time, learning new things like a workout technique or musical skills, and inviting special guests to join their Watch Party.
Watch Party is only available to Facebook Groups for now. However, the company shares that the service is now being tested for Pages.
Today, it’s not easy to attract someone’s attention to a new service, community or a product. Brands and influencers are now searching for new but personalized ways to keep up the good work and reach the right audience while also interacting with them in an effective way.
Considering this, we can’t say that Watch Party will be perceived by most of the companies or individuals yet, but can say that Facebook has a point as people like to share their opinions in real-time, whether they watch a makeup tutorial or attend a marketing webinar.