Facebook launched “Blueprint” which is a new educational program for Facebook marketers, from small businesses to big brands and agencies.
Blueprint is a new program for training brands on the best practices for advertising and marketing campaigns. Combining online courses, in-person training and certification, Blueprint offers training on everything from campaign optimization and how to use video on Facebook to effective ad measurement solutions.
This online program highlights an expansive eLearning center, which features over 35 online courses and has tracks organized by category, such as direct response marketing, as well as tracks designed for specific roles, such as digital buying.
The Blueprint eLearning center is available in English on desktop and mobile to anyone with a Facebook account. Later this year Blueprint will expand to other languages. Blueprint is available in English on the desktop and mobile so long as you have a Facebook account.
For small businesses and marketers new to Facebook, the social network also introduced Learn How, an online learning center that helps businesses learn the basics of Facebook marketing.
Using videos, images and step-by-step instructions, Learn How offers marketers answers to frequently asked questions like how to create a Page or how to create a Custom Audience. The Learn How content Library is set up so marketers can work through content like an online course or as a reference for one-off questions.
Additionally, the Facebook for Business website has been redesigned to create a streamlined look and updated with more content designed to help marketers drive business goals. Learn How is currently available on desktop and mobile in 14 languages on the Facebook for Business website.
Whether you are looking to master Facebook advertising like the pros, or answer a few simple questions, BluePrint and Learn How will point you in the right direction.