Developed by Boots No7, “Face Study” is an online platform that helps women learn more about their skin.
After finding out that nine out of ten (87 %) of British women admit to being confused by their skin care choices, No7 developed a new project named, “Face Study” that analyses women’s face on the screen and gives them an opportunity to learn the signs of ageing they might have.
In order to find the perfect match No7 product for their skin, users can zoom and scroll across the face.
While they see the skin in 4K resolution, they can easily learn more about their individual concerns such as unbalanced skin tones or skin aging, by clicking on hot spots and also seeing fine lines.
Lara Purcell, Global Brand Director, No7, said:
At No7, we want to help demystify the complicated and often overwhelming subject of skincare. Women often don’t know which products they should be using to help combat their anti-ageing concerns and as a result, don’t select the best combination of products to suit their needs.
Heide Cohu, Founder, Studio of Art & Commerce, shared:
We did this by working directly with leading skincare scientists and bringing to life the incredible science of both how the skin ages and how No7 Age Defying products work,
It is an informative and simple, yet interactive and immersive digital platform, enabling women to tailor the journey according to their needs and find a personalized solution that’s right for them.
Defined as an up-close study of the face by Studio of Art & Commerce, this digital product shows women that how using the right serum can actually help a specific problem that they might have in their skin.
Even sometimes tools like this are discussed as a marketing strategy for brands’ new products, it’s also important to do this in a right way. Face Study might be one of the marketing tools for Boots No7’s serums but, as long as the experience informative, real and fun to target customers, it doesn’t seem like an issue at all!