Leading radiator manufacturer Stelrad Radiators has launched its new website with the help of WordPress agency Elementary Digital.
Always at the leading edge of website technology, the new website provides even more information for visitors – and makes finding the information you want, even easier than the previous site.
Customers have a right to expect a quality website from a brand leader and Stelrad has always excelled in its efforts to make its site attractive and easy to use, with useful information and simple navigation. However, this new site has taken all these features to a new level.
The new design provides split user journeys via different sections of the site with the option at the front end of selecting Homeowner & Installer – with access to the e-commerce part of the site or Professional & Trade, where users can access information about booking CPD’s, BIM files and the merchant portal etc.
The site offers simpler customer navigation to find specific products introducing a number of easy to use filters that get them to exactly what they are looking for. And the new site has been optimised for all the device options available these days – to smart phones, tablets and other mobile devices.
As well as the benefits to users of the website, the new site has been designed in a way that allows for it to be more rapidly updated and for exciting new information to be added more quickly, ensuring that customers have access to the latest information as soon as possible.
Stelrad’s Head of Marketing Chris Harvey says the latest version of the website takes the company into a new phase of its digital evolution:
This new website represents a major investment by the company in its communications to the outside world. It’s an exciting new level of information sharing that ensures that we continue to move forward in this vital area of communication.
What we had was impressive – it would have been easy to have rested on our laurels – but we have listened to what our customers, our partners and our team have asked for and delivered pretty much at every level with the new site. We’re very proud if it – but we haven’t finished yet! Regular visitors will see the constant upgrades to the system and the regular new information we will be adding to it – it won’t be standing still!
One thing that hasn’t changed is the website address!
Stelrad is a leading radiator company founded in 1936, manufacturing steel column radiators from a purpose-built factory in Southall. As a company, they now operate from facilities in both Nuth (The Netherlands) and in Mexborough (UK).
About Elementary Digital
Elementary Digital is a WordPress agency in London and Leeds. Established in 2013, Elementary Digital designs and develops enterprise level WordPress websites, working with clients including Travelodge, London School of Economics and Lotus Bakeries.