The Whole Caboodle, a Harrogate based marketing company, has won the account for an innovative and unique release from a Yorkshire confectionist.
If you haven’t guessed from the title, this Yorkshire confectionary will be launching a brand new chewing gum that is -you guessed it- flavoured with Yorkshire Tea!
The aptly titled ‘Eee By Gum!’ will be hitting shops just in time for the Tour de Yorkshire at the end of April. It will be the first in a new ‘Flavoured by Yorkshire’ range that this confectionary will be launching. And, it just so happens that it is the Yorkshire based marketing company, The Whole Caboodle, who have been chosen to promote this brilliant new line. Match made in heaven? Well, they think so.
Tushar Lad, Managing Partner said,
We’re well excited! We’ve had a gander at the packaging and I’ve never seen ‘owt like it. What else could be more impressive than whacking that out whilst courting a lass?!
The Whole Caboodle is based in the heart of North Yorkshire and are always on the lookout for local business to promote. Landing the ‘Flavoured by Yorkshire’ account is a real feather to add to their hat, or should we say flat cap?
There will be many Yorkshire based promotions and prizes as part of the range, including activities such as the homemade Yorkshire pudding master classes and prizes will include 10% off vouchers for the Yorkshire Trading Company and Lightwater Valley.
Claire Johnson, Account Manager, was really happy to be part of this project,
I’ll be packing that in my bait box, nothing better than a bit of chuddy after your dinner!.
So, what’s next? Well, following the release of Eee By Gum, this Yorkshire confectionary and the Whole Caboodle will be working on bringing out a whole host of Yorkshire Tea inspired creations. There has even been a hint at a tea flavoured Wensleydale Cheese, which will be developed in partnership with the one and only Sean Bean! As well as a Liquorice that is being co-created with Alan Titchmarsh.
To be released just in time for the Tour de Yorkshire on the 29th of April.
What would you like to see next in the ‘Flavoured by Yorkshire’ range? Tweet the ideas @wholecaboodle using #EeeByGum.
About The Whole Caboodle
“We have gathered a group of smart, nice, bright people from all over the world to create a full-service digital agency in Harrogate, North Yorkshire that truly offers everything a client could want.”
Since 1994, The Whole Caboodle has offered experience and knowledge that has proved hugely beneficial for many brands, and the majority of their relationships last well beyond the industry norm. The norm for them is to become close advisors and friends. You can pick and choose what service you buy from them too. It can either be a full service or just one discipline. The Whole Caboodle would love to meet you or if you prefer, you could visit Harrogate and find out why it is consistently voted one of the best places to live and work in the UK. Feel free to have a gander at their scribbles and our etchings.