eDesign Interactive Built a Media Kit for AP Content Services
eDesign Interactive built an interactive media kit for The Associated Press (AP) which is a global news provider.
About the Client
The Associated Press (AP) is an independent global news provider with more than half the world’s population reading AP content every day. The organization is dedicated to factual reporting and is often trusted to announce big news, including, for example, the official results of the US presidential election.
AP Content Services is the content marketing division of The Associated Press. The team collaborates with brands to develop custom storytelling projects using cutting-edge media technologies and a global network of photographers and videographers ready to capture the news. Branded content is distributed across all AP media platforms and advertising channels.
Originally, AP Content Services had a single page of information within www.ap.org. The web content did not offer enough material or information about their team’s work and capabilities. Having consulted with them, AP Content Services was ready to introduce a standalone microsite and present clients with an online media kit website experience.
What eDesign Interactive Did
Through research and interviews, eDesign Interactive helped AP Content Services identify the key areas of their new website URL. A simple sitemap and user-friendly navigation create pathways to all four of their core services at a glance. They built an interactive media kit, enriched with micro-animations and a strong focus on conversions.
The new visuals reinforce AP’s brand as one of the most trusted content creators. eDesign Interactive highlighted their amazing projects through rich photography and designed animated icons that connect with the audience.
The site is not only modern and stylish, but it’s also functional, easy to operate, and compliant. They added planned call-to-actions and provided AP Content Services with an interesting way to categorize their case studies. Users can quickly get in touch or reach out for a quote across any product and service.
How It Went
It was a bit of a challenge to execute AP’s specific print rules and style guidelines into an interactive experience that would also be responsive to different screen sizes. eDesign Interactive is proud of the results and how this allows future content editors to update the site while staying on brand.
AP Content Service’s new site operates with a WordPress CMS and is fully optimized for search. The website is already showing strong ranking results in Google under their new domain. The contact forms eDesign Interactive put in place are integrated with Salesforce to facilitate connecting new clients to sales team members directly. The site is also built to incorporate OneTrust, a GDPR-compliant Privacy Management Software tool.
This microsite intentionally feels like a larger project on the outside to make AP Content Services a top choice for clients, brands, and companies looking for fantastic sponsored publishing and content creation across AP. The feedback eDesign Interactive received from its clients and major stakeholders was extremely positive. They are proud and honored to be partnering with the forward-thinking team at AP Content Services.
eDesign Interactive’s Role
Web Design, UX/UI Design, Front-End Development, Motion Graphics, Project Management, Web Animation, Copy-editing, WordPress CMS, Third-party Integrations, GDPR Compliance, and SEO.
About eDesign Interactive
eDesign Interactive‘s team strives to create emotional and meaningful stories, which in turn become fantastic digital experiences. eDesign Interactive merges innovative ideas with beautiful designs to reach the hearts and minds of your core audiences.