Quandoo, the online table reservation platform, asked Edenspiekermann to help them advance their brand positioning campaign rollout in Singapore.
Although Quandoo is already successful in 10 international markets, we supported them in a process that involved building a localized campaign in preparation for a global rollout and an overhaul of Quandoo’s global brand identity and positioning.
Edenspiekermann Berlin worked in close collaboration with the team at Quandoo’s Berlin headquarters, aligning the visual identity with the new brand strategy and creating prototypes for the website and app. At the same time, Edenspiekermann Singapore focused on the local campaign launch including channel strategy, media buying, content, design, and production.
Edo van Dijk, CEO of Edenspiekermann Singapore, says:
Quandoo presented us with an exciting challenge, one that utilized a diverse range of our skills and expertise across two international teams. It’s a great example of how we can help startups with global ambitions make their brand relevant for different markets and cultures.
The project’s global setup enabled close collaboration with Quandoo’s internal teams, and ensured that campaign planning could run alongside the update of the brand.
Matthias Mittelsten Scheid, VP of Business Development at Quandoo, shared:
I am pleased that we found Edenspiekermann as our design partner. They share our vision of driving digitization and transfer relevant messages to consumers that reach memorability through peculiarity.
Edenspiekermann worked closely together on the campaign rollout with Leverate, Chimney and others.
Edenspiekermann is a global design agency operating at the intersection of digital, branding and content. Working upon a deep-rooted foundation of research, strategy and stakeholder involvement, we design meaningful digital brand experiences so that customers become loyal followers. Edenspiekermann was founded in 2009, has offices in Europe, the US and Asia and currently employs 120 people.
Founded in late 2012, Quandoo is now one of the fastest growing restaurant reservation platforms globally. With millions of seated diners in over 17,000 restaurants, Quandoo offers diners an unmatched choice of dining experiences from Michelin-starred restaurants to local favorites.
Restaurateurs are equipped with an industry-leading reservation management system that supports them in driving utilization and engaging with their customers through the Quandoo platform. Quandoo was founded by Philipp Magin, Ronny Lange, Sebastian Moser, Tim-Hendrik Meyer and Daniel P. Glasner and acquired by Recruit Holdings in March 2015. Quandoo now employs approximately 340 people.