Edenspiekermann Creates New Design For Leading Voice Of Germany’s Economy

WirtschaftsWoche is one of Germany’s leading economic magazines focusing on delivering indepth reports and background stories.

When WirtschaftsWoche came to Edenspiekermann, they wanted to create a new modern stage for economic journalism with a focus on deeper narratives.

The challenge for the global design and consulting firm was to help WirtschaftsWoche transform and relaunch their online platform, wiwo.de, into a relevant news source that is also technically future-proof.

Christian Hanke, Creative Director and Partner Edenspiekermann, said:

WirtschaftsWoche stands for a unique amount of in depth reports and reader oriented journalism about the economy. The relaunch allows new-found quality to find its way into the digital world.

With their vast experience from projects in the editorial design field, such as the development of new visual language and design system for The Economist, as well as the relaunch for the NZZ, Edenspiekermann know that reading routines are dynamic — they change with the ebb and flow of the day.


With the wiwo.de team and their publisher Miriam Meckel, Edenspiekermann kicked off the project with an intense workshop. Read more about the creative process here.


Lutz Knappmann, Editor in Chief WirtschaftsWoche online, said:

We want to consider and develop formatted themes and topics even more than before. More specifically, we want to offer different formats that offer varying perspectives on a single theme.

For exactly this reason, we have large theme-stages and much more variable display options on our new homepage — thus making the site much more diversified. Because we took the chance to clean up our CMS, the new structure allows us to control the pages in everyday life far more easily.

The research and conceptual work on the relaunch as well as the new design language will be applied to all future projects of WirtschaftsWoche.

About Edenspiekermann

Edenspiekermann is a global design agency operating at the intersection of digital, branding and content. Working upon a deep-rooted foundation of research, strategy and stakeholder involvement, we design meaningful digital brand experiences so that customers become loyal followers. Edenspiekermann was founded in 2009, has offices in Europe, the US and Asia and currently employs 120 people.

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