Econsultancy Live 2021: What’s next for CX?



When:27/04/2021 – 28/04/2021

Econsultancy Live: What’s next for CX? will bring together thought leaders, brand marketers and digital professionals to virtually discuss a topic that, after years of approaching buzzword status, suddenly feels more relevant than ever.

The chaos of 2020 has left marketers and digital professionals re-evaluating customer needs and customer journeys. With that in mind, ‘What’s next for CX?’ aims to help you create seamless and engaging online experiences, build human relationships with customers, and bridge the gap between brand and data.

Their 2021 speakers are ready to share their CX expertise and insight to help guide you through the challenges ahead. They are set to share their insights and expertise to help you create seamless and engaging online experiences, build human relationships with customers, and bridge the gap between brand and data.

Speakers Include:


Who Attends?

Econsultancy Live is designed for senior client-side marketers with an interest or specialism in customer experience. In 2020 Econsultancy Live welcomed senior marketers from brands including: Adidas, Bacardi, IKEA, Vodafone, Google, Lego and more.

Topics Include:

  • How can you take a chatbot from an FAQ search to a smart and contextual service?
  • What does omnichannel mean now?
  • What types of personalisation actually add value?
  • Who will win in 2021?
  • Will this be the year of ecommerce-first strategy?
  • How brands bring tech customer service, privacy, purpose, emotion, and logistics all together?
  • Which brands are taking a whole-business view of customer experience?

Econsultancy Live has been curated by the thought-leaders behind Econsultancy and Marketing Week.

Since 1999, Econsultancy has guided businesses and individuals to reengineer themselves through thought leadership, training and digital transformation. Econsultancy provides companies and teams with all the essential resources to develop their modern marketing capabilities, validate their decisions and demystify information around digital, marketing and e-commerce.

Marketing Week has been at the centre of the marketing industry for more than 40 years, giving them unrivalled authority, trust and integrity. Marketing Week is for every marketer – whatever industry, whatever level, whatever challenge. Marketing Week is here to help you build influence, bolster your effectiveness and become the best marketer you can be.

For more details visit the event website.

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