EasyJet and Europcar teamed up to create “flying car” mockumentary series; telling an alternative future where people can hire flying cars to reach the sky.
Conceived and created by VCCP, EasyJet‘s creative agency, the social media campaign includes three short videos which are sharing the stories from an EasyJet pilot trainer, a ground staff and a Europcar customer agent.
The campaign filming took place near Malaga in Spain and in Farnborough, UK.
The hilarious videos show how would be the future look like for these companies and their employees if their role descriptions would change in such a world where people can hire flying cars and travel to the sky.
Kim McDonnell, head of proposition at EasyJet said:
We are excited by future innovations that will make travel easier for our passengers. We therefore wanted to offer our customers an entertaining insight into what the future could hold.
The mockumentaries allow us to create fun content for customers and highlight our long standing and successful partnership with Europcar, which millions of EasyJet customers use each year.
Gary Smith, managing director, Europcar UK Group added:
We have a long-standing relationship with EasyJet and look forward to the future, by further improving the value and service delivered to customers. Our goal is to provide travelers with exciting new innovations addressing all their mobility needs. Who knows, one day we may well be in the business of supplying flying cars to customers.
Here you can watch the videos:
The “Fly-Drive” social campaign highlights the 15-year partnership between EasyJet Airline and Europcar.
The tech industry has been surprising us with the possible future of ‘flying vehicles’ in last years. Thus, hiring flying car is probably not an idea beyond imagination but still can arouse curiosity as we haven’t been able to hire one, yet!