Manchester digital agency e3creative has been appointed by Australian Turf Club to enhance their corporate website.
The operator behind four of Sydney’s major racecourses including Royal Randwick and Rosehill Gardens plans to transform the digital experience for its members, guests and stakeholders.
e3creative Managing Director Jake Welsh said:
e3creative is incredibly proud to further our international presence by joining hands with Australian Turf Club. Their state-of-the art venues host some of the world’s most prestigious thoroughbred racing including The Everest, The Championship and the Longines Golden Slipper and we’re looking forward to helping them digitally engage Sydney’s public.
The strategy for the new website is to embed the excitement, quality and individual essence of each of their racecourses in an informative way that captivates their clientele.
The UX, design and strategic teams at e3creative are collaborating with members of Australian Turf Club to create a custom customer-centric design. It maps out appropriate user-journeys, considering in-depth research and audience personas, allowing all patrons to find relevant information to effortlessly organise their perfect day.
Australian Turf Club Head of Marketing Chris Bevan said:
We are delighted to be working with e3creative. They will bring fresh, high quality ideas to help us meet the varied requirements of our audiences. We want to deliver an aspirational and intuitive user-experience across our website that reflects the quality of the 113 annual racedays and year-round Events business at our four unique venues.
About Australian Turf Club
Australian Turf Club (ATC) is one of the world’s most prestigious destinations for thoroughbred racing, events and hospitality. Spanning four Sydney racecourses – Royal Randwick, Rosehill Gardens, Warwick Farm and Canterbury Park – ATC is the heart of Sydney Racing. The first racing at Royal Randwick took place in 1860.
From September 8 – October 13th, ATC hosts the 2018 Everest Carnival. Six weeks of top-tier thoroughbred racing, style and hospitality. Everest Carnival opens with Run To The Rose Day on Saturday 8 September which along with De Bortoli Wines Golden Rose Day (22 September) are the two features days at Western Sydney’s, iconic racecourse Rosehill Gardens.
Royal Randwick will host four Carnival days; Colgate Optic White Stakes Day (15 September), TAB Epsom Day on the October Long Weekend (29 September), Moët & Chandon Spring Champion Stakes Day (6 October) and concludes with The Everest on 13 October, the world’s richest race on turf, The Everest worth $13m. Other annual highlights include the Sydney Autumn Carnival held in March and April each year which includes over 20 Group 1 races including Longines Golden Slipper the world’s richest race for two-year-old horses. For further details visit www.theatc.com.au
e3creative harnesses the power of creativity and strategy, seamlessly intertwining the two to create award-winning digital stories. They are pioneers of digital innovation and relentless in our pursuit to craft memorable and cutting-edge websites to Apple’s latest trending mobile apps. Founded on the core principles of making the impossible to possible, and their dedicated teams keep those principles alive each day.