Dragon Social took a look at the largest Chinese E-Commerce Festival, Single’s Day (Double11), to help businesses obtain a greater understanding of this holiday and make the preparations necessary to take advantage of it.
According to Dragon Social, China has been leading the world in innovation for the E-commerce industry and one of the areas that have been seen Chinese e-commerce take the lead in is the creation of Chinese E-Commerce Festivals.
Single’s Day (Double 11), Chinese New Year, and 6.18 are just a few of the major shopping holidays that consistently break records for E-commerce sales in China.
As the agency shared, most of these holidays were created by the major E-commerce platforms to offer discounts and drive sales during these periods.
The largest shopping holidays were created by Alibaba and JD.com, showcasing how powerful these companies truly are. While the West has similar holidays like Black Friday & Cyber Monday, these pale in comparison to the scale of the Chinese E-Commerce Festivals.
Taking advantage of the largest Chinese E-Commerce festival isn’t easy and brands need to take the necessary steps to ensure that they are able to fully take advantage of it.
Dragon Social has shared an exclusive guide to help you out in this process. Here you can read more about the preparation strategies for Alibaba’s Single’s Day.
About Dragon Social
Dragon Social is a digital and social media marketing agency based in Hong Kong helping businesses from around the world build brands and sell in Mainland China.