whatsapp icon

Dior’s Frame-Maker Expands Into Mind-Reading Smart Glasses

The Italian eyewear company, Safilo Group debuted a set of Internet-connected spectacles at the Consumer Electronics Show.

To create the first-ever brain sensing eyewear technology, Safilo Group has partnered with Toronto-based technology company, InteraXon. The product will mainly measure brainwaves and send the data to an app installed on a smartphone or tablet. It will have five sensors embedded behind the ears and on the nose bridge. The idea is to let people assess their moods, helping them relax and meditate.

A notable portfolio of luxury clients such as Christian Dior, Fendi, Gucci, and Hugo Boss, Safilo is planning to combine their iconic style with Interaxon’s technology together to develop wearable and functional smartglasses.

Of course, the real charming point will be that Safilo specs won’t make the customer look like a tech-addict. The smartglasses will look like an ordinary eyewear and will be Smith-branded -another brand under Safilo Group- and will be called SafiloX.

Luisa Delgado, CEO of Safilo Group, said,

It is neither another example of technology mounted on frames, nor technology for its own sake. With SafiloX our Group leverages its legendary Passion for Product and People for a wearable eyewear proposition of unparalleled fit and comfort, aspirational design and style, and compelling consumer relevance.

Positioning as the third largest frame maker in the world, Safilo’s smartglasses are slated for release in Summer 2017 in the United States.

After Google Glass and Spectacles of Snapchat, we wonder how Safilo will position itself in the business.

 

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

news | Technology News

Introducing Site Kit, A WordPress Plugin To Integrate Google’s Services

Recently introduced their 5.0 version update, WordPress has also developed a ...

news | Technology News

Introducing Finney, The World’s First Blockchain Smartphone

Becoming the world’s first foremost and ultra-secure blockchain smartphone, Sirin Labs ...

news | Technology News

Tesla Will Introduce Their Next-Generation Superchargers In 2019

Tesla to launch next-gen charging stations and, plan to expand their ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT