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DigitasLBi Launched Sharing Economy App With Liftshare

Liftshare, the UK’s largest car-sharing community, has announced the launch of its first ever sharing economy app, developed in partnership with global marketing and technology agency DigitasLBi.

The app is the first activity to launch as part of DigitasLBi’s commercial partnership with Liftshare, one of the UK’s first “sharing economy” brands, which will see the agency receive a portion of any revenues generated through consumer bookings.

The app launched on Google’s Android earlier this week. An Apple version will launch later this month.

The new Android app empowers Liftshare’s 420,000-plus members with greater visibility and reach, enabling them to quickly post details of their car journeys within a few taps, while those who need a lift can get to destinations with ease.

The sharing economy app will target commuters, those who travel for leisure pursuits such as football and live music, and those taking weekend breaks or holidays.

Liftshare sharing economy app

The app allows consumers to:

  • Quickly see which drivers are going their way, whether they want to travel to work, a gig or a sporting event
  • Offer a spare seat in their car for an upcoming journey at a fair price, with automated price recommendations
  • Choose the best driver for their journey with in-app messaging, user reviews and verified profiles
  • Make and receive payments securely
  • Receive reminders and updates on the day of travel

Ali Clabburn, Liftshare’s chief executive, said;

Our vision for Liftshare is to solve transport poverty by being first to mind for anyone looking to go on a trip or journey. We’re delighted to be launching a digital service to help us achieve that ambition.

Consumers can see when drivers are going their way, offer spare seats, choose particular drivers, chat using in-app messaging, make payments and set-up reminders.

Anil Pillai, the UK chief executive at DigitasLBi, said;

As one of the first ever ‘sharing economy’ brands, we believe Liftshare has real potential to become a household name. We’re confident that the launch of their new digital presence and our continued optimisation of the service using real-time data will help them to transform the way people travel.

Liftshare app can be found on Google Play.

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