Digital Transformation for the Australian Workers’ Union by Tzu & Co.

Digital strategy, advisory and analytics firm Tzu & Co. helped the Australian Workers’ Union with their digital transformation journey.

Misha Zelinsky, Assistant National Secretary said:

After a lengthy period of membership decline, it was clear that our union needed to retool itself for the modern age.

A rebuild of the union’s digital and communication capabilities was vital so that we could continue our mission of the past 132 years – looking after the interests of working people.


The Challenge

  • Difficult business environment
  • Changing member expectations
  • Fragemented infrastructure

The Way Forward

A Transformational Journey

Phase 1

Current State Analysis // Digital & CX Audit

Phase 2

New Membership System & Data Management

Phase 3

New Communication Infrastructure

Phase 4

Brand & Communications

And here’s what they’ve accomplished so far:





Misha Zelinsky, Assistant National Secretary stated:

With Tzu and Co’s help, the AWU has overhauled its entire digital infrastructure and communications eco-system. This has also involved a large cultural change and internal retraining piece which has been vital to the successful adoption of these tools.

About Tzu & Co.

Tzu & Co. is an independent, solutions-agnostic digital strategy and marketing consulting firm that specialises in helping large slower-moving legacy organisations.

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