Does the term digital marketing bombard you lately? Do you have the urge to express how familiar the term is but somehow stumbled to provide a definition?
I guess everyone was once in this place too. But what is digital marketing? What does it do? Is it important?
In this article, we will dwell a little more how digital marketing works. The aim of this article is not only to give a definite definition and boundary to the industry of digital marketing, but to give information that is useful to people who would like to take part in the digital marketing industry.
For starters, we will define what is marketing before jumping to digital marketing. This will help us understand the term separately and then afterward as one.
Almost every industry involves marketing since they all involve in buying and selling. However, marketing is special because it is not bound to buying and selling products or services, but it also involves advertising.
In layman’s terms, marketing connects the product or service to its customers, making it convenient to both parties.
Going back to our history, digital marketing is not really the 21st Century like Facebook and Instagram. It started way back before, like 100 years ago or longer.
An Italian inventor and electrical engineer named Guglielmo Marconi demonstrated the first wireless signals for public transmission. He invented the radio. Through scientific support from Marconi’s Law, he showed to us how long-distance and radio telegraph works.
This demonstration of Marconi led to expose Morse signals across the waters.
Later on, as technology continues to develop, the creators did not take it too long to realize that selling stuff is possible through the use of radio.
The first exhibit was as live broadcast at the Metropolitan Opera wherein people bought the ticket for the opera. Hence the beginning of Digital Marketing.
What Does Digital Marketing Do?
We are just starting to ask the very objective of this article which is giving the right, simple and easy to remember the definition of digital marketing.
Digital marketing uses electronic devices to market products or services, and it can be done online or offline. Digital marketing has nothing to do with the internet or Google. They are simply one of the many tools to do its job.
Moreover, digital marketing uses multiple channels like content marketing, Search Engine Optimization, influencer marketing, online advertising and social media to advertise brands and connect them to customers.
So do not wonder why you kept on hearing the term lately because electronic devices have been around for some time. The digital marketing and electronic devices are a two-way street.
Types Of Digital Marketing
Digital marketing has two types, offline and online. For this generation, online marketing is more popular because almost everyone has easy access to their social media accounts and the internet. But for the previous generation, they will appreciate what is not any more popular today like billboards, newspapers, and flyers.
Since devices today are more advanced than before, electronic companies are becoming competitive too. To widen their market, they do research for what is trending, what is in and what is preferred by many. Slowly making offline marketing out of track.
Offline marketing is weak when compared to online marketing because it does not provide marketers accurate, real time results. Marketers find it difficult to target what product or service is giving them more revenue and how they will track the number of sales for this product or service.
This is the reason why marketers prefer online than offline these days. In addition to that, digital marketing makes it even more special due to its ability to measure or predict the Returns on Investment (ROI).
This will help you create an idea of how much you should be spending efforts in your marketing with the help of website traffic, content performance and lead generation, and attribution modeling.
This feature of digital marketing is useful in determining in real time the exact number of people that visits your website’s page.
Website traffic can also be used to see the number of pages they viewed and the devices they are using. This helps marketers to prioritize which channels they should be spending time and effort to.
Content Performance And Lead Generation
This feature is the virtual version of the brochure. In offline marketing, you make an effort in distributing brochures to people, but you neither identify nor estimate the people who actually reads them, right.
But with the help of Content Performance and Lead Generation, you cannot measure the number of people who viewed your web page by collecting their contact details using forms.
Additionally, it will help you track potential customers for future reference.
This feature is an additional tool in making you a better marketer. With the use of effective strategy in digital marketing and the right technologies, it can trace sales history useful in identifying trends in what people are actually buying or interested in.
This tool also helps you to redefine some parts of your marketing that need improvement and attention.
Is Digital Marketing Important?
Big companies all over the web are eager to get more sales. Unless you don’t have the dream they are living, then digital marketing is not for you. Like I said before, almost every industry is into buying, selling or both. You can either be a consumer or producer, right?
One thing or two, you need information on what is better for you as a customer or what will make your company rich.
Whoever you are, digital marketing is important, especially in this kind of technological advancement we are living today.