Digital Cinema Media announces DCM Studios, which is a creative new division, aimed to inspire brand and agency partners to maximize the power and potential within upcoming film releases.
DCM Studios will be led by the Creative Business Director, Jeremy Kolesar, who will work closely with DCM’s Head of Film, Tom Linay and DCM’s Head of Events & Activations, Anastasia Takis.
There will be 4 areas, which are Technology, Film Content, Film Partnerships and Content Production, which creators will be focusing on.
The purpose of the new operation is to encourage brand and agency partners to cover cultural moments inspired by film and get even closer to the content, whether though film partnerships or creating unique experiences through the latest technology, with the company’s own words, shared in their press release.
Karen Stacey, CEO, Digital Cinema Media, said:
We’ve driven significant growth for the cinema medium over the last three years and we’re determined to maintain this momentum and drive the industry forward in 2018 and beyond. The 16-week theatrical window is just one reason why cinema is a step ahead when it comes to delivering unique and memorable experiences.
The film slate is also planned years ahead of release which enables DCM to help brands and agencies plan for the long term
Jeremy Kolesar, Creative Business Director, Digital Cinema Media shared:
We’re passionate about the unique power of the cinema experience and through our work with brands, agencies and our film and technology partners, we can help make cinema a pivotal part of a creative idea.
Through DCM Studios we aim to inspire cinemagoers with media firsts and will challenge ourselves to deliver award-winning creative campaigns for our clients.
As part of the deal, Max factor, a make-up brand of Coty, will integrate with four upcoming releases, starting with 20th Century Fox’s Murder on the Orient Express, featuring Johnny Depp, Penelope Cruz and so on.
Having observed the significant rise for the cinema medium in three years -according to Karen Stacey’s statement; DCM Studios will be inspiring the brands and agency partners to act for further partnerships, and to come up with creative and content-focused campaigns for the industry as well.