A Midlands based agency has just released a game that will test the limits of your Christmas movie knowledge.
• Identify 20 Christmas films that are hidden in the festive scene
• Perfect for some office competition or when the family is gathered around the TV on Christmas Day
• Against the clock to reach the top of the leaderboard, each user only has 3 lives
• #Flixmas is the brainchild of digital agency Distinction
A creative project named ‘#Flixmas’ has been put together by a Nottingham agency to spread some Christmas cheer and inject a bit of a competition into the weeks before the 25th December. The agency, called Distinction, are also intending to get people talking about the game on social media and increase brand awareness with their Christmas campaign.
The aim of the game is to guess all 20 Christmas films based on clues that are hidden in the festive scene. Although 20 doesn’t sound like many, it’s a lot harder than it sounds! At the time of writing, the highest score at the Distinction office was 12.
Once you guess a film correctly, you’ll be treated to a snippet of trivia, which is great for storing away and then mentioning when the family is gathered around the TV on Christmas Day. You’re also against the clock and not only that, each user only has 3 lives to get all 20 movie titles, so make sure you’re certain of your answer before hitting ‘Enter’!
This is great way to start feeling jolly and to pass the time if your work is dwindling in the lead up to Christmas (or you need a break from the stress) – just take 10 minutes to see if you can beat your personal best! #Flixmas could also be used as a way to bring the office together and see if you can guess all 20 films between you… or, of course, do the opposite and get some friendly rivalry going amongst you and your colleagues.
The #Flixmas Film Hunt was inspired by the popular (and addictive) game Popcorn Garage and project planning began back in September. Designers and developers at Distinction have been working hard to create the game and get it looking fantastic.
The marketing team have devised a strategy to promote the game, which includes email and social media campaigns. This is not the first time that Distinction have worked on a self-promotion project; the most recent being a timeline showing the last 15 years of digital to commemorate their 15th birthday as an agency.
If you want to have a go and see how you fare on the leaderboard, head over to www.flixmas.com.
Henry France, Digital Marketing Manager, said,
The main aim of the Flixmas project was to create something fun and accessible that everyone can enjoy. The team has worked really hard and I think we’ve succeeded in creating an entertaining game that will get everyone talking – and get everyone in the Christmas spirit!
Distinction is a strategy-led digital agency, with a growing reputation for delivering award-winning integrated digital campaigns. They help their clients reach and engage audiences in ways other agencies cannot.