Diesel Has Created “The Capsule” To Keep Meetings Short

Diesel has just launched a new campaign, The Capsule, to highlight how boring and unproductive company meetings can be.

We don’t often hear from employees that they find meetings fun, useful and inspiring.

According to the statistic shared by The Guardian and added into the campaign video as well, “50% of the time spent in meetings is useless”.

To change this fact, Diesel, the popular Italian retail clothing company, presents its Diesel Lab Team who worked hard to create a prototypical capsule in its latest campaign.


Created by Publicis Italia, and directed by Tommaso Pitta, The Capsule is a meeting room designed to keep regular team meetings short and effective as much as it can be.

Including a video screen that restricts presentation slides with 2-3 seconds, the special meeting room limits meetings with 15 minutes and pushes team members to be faster and creative.

Here you can watch the video and see how The Capsule forces the meeting team to become more creative:

The Capsule was inspired by Diesel founder Renzo Rosso’s experience and ethos:

The best decisions I’ve ever made were quick.

Diesel’s surprising capsule premiered at Milan’s Wired Next Fest, the well-known Italian festival dedicated to the culture of innovation, on May 25.

Having the capsule at work would bring our meetings another perspective for sure but unfortunately, we all are aware of that Diesel is not promoting the capsule itself but the idea behind it.