As we are all tired of this perfection pressure which is dominating our lives, Diesel also stands against it and aired ‘Go With the Flaw’.
Featured Edith Piaf’s “Non, je ne regrette rien”, being unique is very precious, and it is the only important thing according to Diesel. Directed by Francois Rousselet, the project is created by Publicis Italia and produced by Division Paris. The ad runs by several models doing things with their ‘imperfect’ features, such as; a google eyed model, a skinny man, a flap-eared girl and another flat-breasted model — who later places oranges in her cleavage.
The brand commented about the ‘Go with the Flaw’ campaign and said people to embrace their flaws, because flawless is forgettable. Roll with what you have, even though it may not be ideal. Embrace what you cannot control. Find a little bravery to wear your flaws with pride, take a front seat and enjoy the ride.
Diesel founder Renzo Rosso said:
I was fifteen years old when I made my first pair of jeans by hand. Of course they weren’t perfect. But that made them special – and unique, like everything we have done so far. I have always been more interested in imperfection, because it stands out from the crowd.
Bruno Bertelli, global chief creative officer, Publicis WW and chief executive officer, Publicis Italy said about the campaign,
Diesel has made flawed denim a thing. It has always tackled mistakes and challenges head on and succeeded in focusing on what it has that others do not, all the while poking the world’s nonsense with a stick. That is what we continue to do in ‘Go with the Flaw’. It is a reminder that our flaws help us stand out in a world that increasingly acts the same. Embracing our physical and character flaws, or the daily mishaps, or the awkward situations we get ourselves into is where the real fun and ‘Successful Living’ comes from.
We are very fond of the Italian brand and always following their works like this Edith Piaf-featured super-cool ad, and think that we should all go with our ‘flaws’!