Diesel released a TV commercial “The New Hybrid Denim” as a part of its Jogg + Jeans Spring Summer ’15 advertising campaign.
Jogg + Jeans: The New Hybrid Denim commercial was created by the agency Partizan and released in in Italy. The commercial song is “Drone Logic” by Daniel Avery.
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These days, most of jeans brands are re-imagining denim to make it more stretchy and fitting, like Levi’s and even moisturizing like Wrangler. With the Jogg Jeans collection, Diesel taps into “The New Hybrid Denim” movement, revealing the fabrics that allow more flexibility and comfort coupled with the iconic denim styles.
This hybrid denim takes the most valuable features from the both components, the knitted element gives it the softness, comfort and feel of a casual jersey, while the denim allows durability.