When most digital marketers and business people begin mapping out their first content marketing campaigns, they know what they want to accomplish.
They usually have a working knowledge of the types of content they should be producing to reach their target demo or ideal avatar. What can be less obvious is how to manage all those various tasks and present a finished product that gets results.
If the above describes you and you have found this article seeking a little direction on how to accomplish marketing goals, keep reading.
We have some excellent advice on where to find and use some of the best online tools out there to make first (or next) content marketing campaign a success.
Essential Written Content Tools
Written content is every bit as important as visuals, but for different reasons. While images and video contribute to SEO in many ways, the core of optimized content is still words. Keywords of all types remain the backbone of optimized content with formatting and substantive information following close behind.
Search engines rank sites on several of criteria that surround words. These include (but are not limited to) Meta tags and page Meta descriptions, scroll-over image descriptions, and relevant trending keywords.
Once the search engine spiders find searchable words within your copy, they take it a step further, analysing the substance of the messaging and use of language within the text.
If you are having trouble developing well-written material, you could hire talented contributors or highly experienced paper writers as a choice an established writing agency to help, in this way there is a complete assurance of the expert`s competence.
When you scour acceptable digital content creators, do not forget that to be a good writer means mastery of a lot of different things like grammar, punctuation, and spelling.
These features are essential but only get your foot in the door; I would say that those skills, crucial as they are, aren’t as critical as these advanced skills:
● Creating easy-to-read content
● Writing great transitions
● Making complex topics simple
● Crafting compelling conclusions
● Selecting the best vocabulary words within a specific context
● Developing an attention-grabbing opener
● Using the correct style
Digital content creators should use:
The Hemingway app is useful for spotting and correcting common errors and even suggests ways to optimize text for better engagement. It identifies problem areas like run-on sentences, wordy sentences and paragraphs, repeated words and phrases, and much more.
In short, it can help you tighten up the messaging in a way that is more digestible to a broader audience.
This is another useful tool that approaches the text from a slightly different angle than Hemingway. While Hemingway helps to develop a better writing style, Grammarly is more straightforward in its analysis of the words.
The web-based algorithm scans both documents and cut-and-paste text for errors in spelling, grammar, punctuation, and syntax. This gives you the opportunity to present a message in a more intelligent, authoritative way.
With 6.9 million daily users, chances are your competitors are already using it and climbing the ranks.
Let’s assume for just a moment that you do work with copywriters or will eventually. If so, you never want to pay for or publish anything without first running it through Copyscape.
Copyscape is the Internet’s premier anti-plagiarism app. It searches for documents that have a high percentage of identical content and flags what needs to be changed. Best of all, it even searches sites that are buried pages deep in the SERPs, not just top-ranking sites.
If the same material has been published before, this app will find it. If you are working with writers who are delivering plagiarized content, it’s time to seek out a more capable and scrupulous replacement.
Rich Visual Content On a Budget
If this is your first foray into digital content marketing, you’ve probably gotten sticker shock over what it costs to develop certain types of content. Visual content is among the most costly, and it is typically the first area where many marketers begin to cut corners.
Stock images and video work well for certain types of ads, and they can get people to stop scrolling through their social media feeds. The problem, though, is that as soon as they realize that image is something they’ve seen before, they merely start scrolling again.
You may be surprised to learn that there are automation tools out there that will allow delivering custom, branded visual content to the targeted audience at low or no cost. Here are a few of the means you can access right now to enhance visual content game:
GIF images serve two valuable purposes: they provide visual content to attract attention to ads and social media posts, and they offer the added advantage of using motion graphics to stand out.
Giphy allows producing inexpensive visual content that is either precursory to custom video or highlights bits of videos to pique the interest of the viewer. It offers a seemingly endless selection of GIFs you can repurpose and re-brand, but you can also upload images to create content that is tailored to the specific audience.
If you are not yet at the point where you can hire a graphic designer, this tool can be a real life-saver to get good-quality graphical content quickly. Snappa provides a wide selection of pre-designed templates presented in a variety of unique formats.
Snappa also features a friendly UI that makes it easy to produce unique content for all marketing needs. You can easily customize branding to deliver an experience that builds trust in and recognition of the brand and keeps people on site for longer on average.
If you have seen an explainer video lately, chances are you’ve already gotten a taste of what Wideo can do. It is one of the most popular tools for quickly creating top-notch, engaging video content.
Wideo has been helping marketers to simplify video animation for more than five years and is a trusted brand among marketers who use visuals to convey information concepts.
It features numerous pre-made templates and includes a user-friendly drag-and-drop interface. Merging own content with the Wideo models is also very easy and allows to seamlessly insert branded content that sets videos apart from your competitors.
It is our sincere hope that the resources listed above will assist you in growing a robust and profitable content marketing enterprise. It is important to note, however, that this is just a small sampling of the tools and apps.
As you grow and develop a strategy, you will find other tools to help streamline and automate the process of delivering good content.
For now, stay focused on optimization. Create the best content your budget will allow and don’t cut corners when you don’t have to. The majority of the apps listed above are free or have free versions that should satisfy needs at present.
Better still, as a business grows, you can look into premium apps and tools to enhance content even further. Fans, followers, and customers will enjoy watching brand evolve and will likely be surprised at how far you get in a short expanse of time.