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Delete Wins 2018 Sitecore Experience Award For Best Use Of Personalisation

After winning two prestigious awards last year, Delete is delighted to announce that they have won another at the 2018 Sitecore Experience Awards for their work with leading UK Property Business Carter Jonas.

Recognising the leading global brands who are maximising the use of Sitecore, the Sitecore Experience Awards focuses on ‘customer-centric digital environments that boost business results with highly personalised, creative and innovative experiences’.

For their recent work with Carter Jonas, Delete has been chosen as the UK winner, in the Best Use of Personalisation category. They’re thrilled to be included alongside excellent brands and agencies from every corner of the globe.


The Best Use of Personalisation category recognises those who have created an exceptional personal user experience which has increased brand value and performance. This may be a user experience that is tailored to the user’s location, inbound channel, subsequent visits, visitor profiling, user journey, multi-channel interactions or more.

To secure this award, Delete had to demonstrate excellent use of collecting and connecting customer interaction data from different channels and applications, as well as delivering experiences that enhance customer engagement through personalisation.

The Carter Jonas customer engagement platform saw Delete work towards a business ambition to ‘create the best website in the property industry’ with customer experience at its core. Working towards this goal, Delete redefined Carter Jonas’ website, using a combination of Sitecore and Microsoft Dynamics to deliver a first-class user experience and property search functionality like no other. The agency also wanted to create a more streamlined access to the wealth of services that Carter Jonas offer, in which personalisation was key in achieving.

Customer & User Profiling was used to its full potential, being used to pre-populate call-to-actions including market appraisal forms and offer forms. As well as this, custom landing pages were created to benefit different customer types, contributing to a natural customer navigation path. When paired with their completely revitalised site design, SEO innovation and seamless data flow, this all contributed to a large increase in online market appraisal enquiries and the overall site conversion rate.

Daniel Fulbrook, Head of Digital Marketing at Carter Jonas says,

Delete’s expertise in the property sector, combined with their approach to both design and delivery of our site, fits perfectly with our core objectives for this project. Their approach has helped us develop a platform which clearly addressed and solves the needs of the end user and, working in partnership, we will continue to evolve our customers’ online experience and offer a market-leading service.

Polly Pospelova, Head of Visibility at Delete,

We are delighted to be awarded by Sitecore for the second consecutive year, especially in recognition of our work in driving business value. Across the industry we are seeing an ever increasing appetite from marketeers looking to exploit automation and personalisation as part of their marketing efforts. The Sitecore experience platform provides us with the tools to do this and through our strategic, creative and technical teams we’ve been able to deliver a solution that’s driven significant business return for Carter Jonas. That’s what we’re here to do!

This is the second time that Delete have been awarded a Sitecore Experience Award. Last year, Delete’s work for Southampton Football Club was given the highest accolade at the 2017 Sitecore Experience Awards, winning the Global People’s Choice award and the Digital Innovation Award.

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