The agency served global social media solutions across multiple territories and languages and had serious fun with the leading, wheeled goods brand!
As part of Crowd’s relationship with ride on toy market leader Razor, the agency comes up with an idea for a promotional video to feature a range of Razor products being pitted against some free-runners through the urban jungle.
Crowd handled all aspects of the production assembling both off and on-screen talent, managing the shoot, editing and promoting the finished work across social media. They also handled
‘Parkour vs Razor: The Epic Race’ was extremely successful on Facebook, receiving over 300,000 views in the first week of promotion and becoming the most successful post on the RazorWorldwide Facebook account to date.
Giving Razor the edge
Razor create a huge range of exciting rides with everything from scooters to Go-Karts. Since working together, they’ve helped launch new products, manage retailer partnership campaigns, and collaborated with influencers all over the world. And this has resulted in a huge increase of awareness with 30 million+ social media impressions, and 5 million social media engagements to keep the brand moving forward.
Taking a creative leap with Parkour
What better way to express the speed and agility of Razor than putting it up against real life Parkour experts? This epic race was shot in the UK, and has so far been viewed over 4 million times on You Tube.
Nick Tache, EMEA Marketing Manager commented,
Crowd are a bunch of talented people that manage to cater to our global needs from design to social media management! They are a pleasure to work with and we always feel like their most important customer although they are growing more and more each day!
The video was later launched on YouTube, receiving over 16,500 views after the first two weeks. Both results leading to very happy clients.
For those of you that know Bournemouth, you may even recognize some of the locations in the video. And for those that know Crowd, one or two members of the team made the final cut too!