Facebook has just released “Keep It Local” campaign that highlights the small businesses, which have positive impacts on making local cultures unique.
The new integrated marketing campaign will run in four US cities which are Columbus, Nashville, San Diego and Sacramento. According to Facebook’s announcement, the campaign includes approximately 120 different small business owners across a variety of content – billboards, television ads and online.
The initial aim of the company with “Keep It Local” is supporting businesses and business owners to become more visible and integrate with their communities.
For example, Facebook has shared the company’s plan for organizing Facebook Community Boost events including free trainings as well as opportunities to benefit from digital skills and advices in Columbus and San Diego.
There are some videos which have already been displayed by the company on the official website.
Here you can watch a few of them, including local businesses from Nashville and Columbus:
The company will also share videos from San Diego and Sacramento in the upcoming days and you can keep yourself updated with the links below.
Michelle Klein, Marketing Director for North America at Facebook, said:
There are 80 million small businesses on our platform today and there are hundreds of millions of small businesses in the world. What we’re trying to do is give those small businesses access and knowledge of the free tools and training that they can take part in.
We wanted to really point the camera at their stories, give them the mouthpiece and allow them to tell other small businesses and other people, at a local level, how they’re growing and investing in that city or in that town.
Created together with the global marketing and design agency 72andSunny, “Keep It Local” campaign will be run for eight weeks and more information will be shared by Facebook in next months.