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Created By Leo Burnett Chicago, Allstate Foundation’s Street Art Campaign Highlights The Issue Of Financial Abuse

This summer, Allstate Foundation is partnering with six street artists in cities across the US to make the invisible issue of financial abuse visible to all people.

Created by Leo Burnett Chicago, Allstate Foundation Purple Purse’s new OOH social campaign includes creative murals which will be shared at different locations during the summer.

Visitors and street art lovers are expected to use the hashtag #SafeWayOut to encourage people to share their stories around the issue of abuse by posting and sharing the artworks on social platforms.

The first mural created by Isabel Castillo Guijarro, has unveiled on June 20 at Tictail Market in New York within the announcement by Serena Williams who is the ambassador of Allstate Foundation Purple Purse.

Williams shared a picture in front of the first mural with Vicky Dinges, Allstate’s Senior Vice President of Corporate Relations.


Vicky Dinges said:

By tapping into the growing popularity of free street art and turning it into a vehicle for social good, we hope these murals will bring financial abuse and domestic violence out of the shadows, and inspire a new network of allies for domestic violence survivors

According to Allstate Foundation, one in four women will experience domestic violence in her lifetime, with 99 percent of cases being financial abuse.

Serena Williams said:

This is a human rights issue. We should all be treated the same. We should be treated equal. With domestic abuse, it doesn’t care what color you are, what background you’re from. It’s important to get the message out there — to our young men, to our boys, to our daughters — to let that new generation, and let the generation now know that, let’s stop this. Let’s change this. Let’s create a better us.


We will see 5 additional morals through the summer in Houston, New Orleans, Chicago, Seattle, and Los Angeles.

People who would like to share the invisible and help give victims a #SafeWayOut can follow the upcoming artworks on Purple Purse’s official website.

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